Bio
Prior to starting my current career, I played guitar in the punk band Eddie Estrogen & the Hormones at such seminal NYC venues as CBGB and Max's Kansas City.
But advertising was what I really wanted to do. (Back then, creatives were just as prone to smashing stuff as punk rockers, and the pay was a heck of a lot better.)
Since I left the Bowery for Madison Avenue, I've been an art director, copywriter, creative director and agency co-founder. I mastered digital and direct as well as traditional advertising and my media-agnostic approach has delivered results for clients in every area of the business, from small tech start-ups to big pharma.
I've put my stamp on some of the biggest brand names in virtually every category, and my own name can be found in virtually every type of award show annual.
You can view my complete résumé by clicking here.
Career
Present: Natural Intelligence Concepts & Copy Generator (Like ChatGPT, but with 40 years of multi-channel, multi-category, multi-award-winning experience.)
2021–2023: Executive Creative Director, Health & Wellness | Cien+
2017–2021: Consulting Copy Lead | HyperPointe | Teaneck, NJ
2015–2017: Freelance Creative Director/Copywriter | NYC & NJ
2016: EVP, Executive Creative Director | The Marketplace | Morristown, NJ
2012–2015: Freelance Creative Director/Copywriter | NYC & NJ
2009–2012: Founding Partner, Chief Creative Extrovert | Extrovertic | NYC & Cambridge, MA
2008: EVP, Executive Creative Director | Glow Worm (Publicis Healthcare Group) | NYC
1998–2008: Senior Partner, Creative Director | OgilvyOne Worldwide | NYC
Writing & Speaking
Advertising Age, “What Doesn’t Kill You Makes You…A Better Creative Director”
Advertising Age, “Across the Hudson, at Least the Lunatics Don't Run the Asylum”
Advertising Age, "Finding Your Way in These Dark Days for DTC Ads"
Advertising Age, “Sending Out an SOS to the World”
Advertising Age, “Looking For a Job Adland’s Bigwigs Share How They Got Their Start”
Syracuse University, Guest Lecturer, "The Power of 360º"
Awards
2019
DTC National Advertising Awards Delegate’s Choice: Best Brand: Gold, Best New Brand or Indication Website: Bronze
2014
Rx Club Awards: Award of Excellence
2013
DTC National Advertising Awards: Gold
2012
DTC National Advertising Awards: Silver, Bronze
MM&M Awards: Best Consumer Direct Marketing, Finalist
2008
BtoB Online: Best Print Campaign
2006
Effies: Silver
CTAM MARK Awards: one Gold, two Silver
2006
NY Addy Awards: Silver
2005
NY Addy Awards: one Gold, three Silver
District 2 Addy Awards; 5 Gold
Financial Communications Society Portfolio Awards: one Silver, two Bronze
New York Festivals Print Advertising Awards: Bronze
London International Advertising Awards: Finalist
2004
Ogilvy360º Award
CEBA Awards: Grand CEBA (Best in Show), Best Print Campaign
Cannes Lions: Direct Finalist
2003
London International Advertising Awards: Finalist
John Caples Awards: 2nd & 3rd Prize
2001
John Caples Awards: Finalist
Echos: Leader
2000
London International Advertising Awards: Finalist
John Caples Awards: Finalist
Echos: Finalist
1999
London International Advertising Awards: Finalist
John Caples Awards: Finalist