CAUSE MARKETING

Merck for Mothers

One of three animated videos to educate Merck/MSD employees about the company's 10-year, $500 million global initiative to help end maternal mortality and how they can help make a difference. Each video drives employees to an interactive learning module that uses the same story-telling style. Named a finalist at the 20014 Rx Club Awards. (CD/CW)

 
 

Frames from the interactive learning module


SING SOS! (songs of the spectrum)

A social media program for an autism awareness group promoting a CD of famous singers, including Jackson Browne and Marshall Crenshaw, interpreting songs by the father of an autistic child. A contest let artists on the spectrum submit art for the cover. Facebook elements included fan and event pages, and ads. There was also a microsite for the display of the art submissions. The videos were produced on my kitchen table with iMovie . (ECD,CW)

 
 
 
 
 
 

camden street bring dinner home

Fundraising video for annual Thanksgiving Day event for students and families of a Newark, New Jersey elementary school. (ECD, CW, Video Director)