The print and TV portion of a broad post-9/11 initiative to help the ARC refill its blood bank. The idea was to stress how easy and convenient it is to make a donation. The campaign garnered over 650 million media impressions and three million pints of blood over a six month period. (CD/CW)


Mailers for the blood drive, a disaster prep course and an annuity fund. (CD/CW)