This DRTV spot launched American Express OPEN and helped establish the look and tone of the campaign. It ran as the control spot for over 10 years with only changes in the offer. Even after the account moved to another agency! (CW)
An outdoor board.
American Express wanted to make its classic Green Card more relevant to a younger generation of consumers. In the very talented Nicole Atkins, we found an up and coming young rock singer on the verge of stardom. (CD)
This hard-hitting DRTV launch spot for the Blue card from American Express was so successful, it long outlived the brand campaign. (CW)